About founder
Osama Tahir is the creator of MarOps Lab. He previously worked at 2X Marketing, where he supported Fortune 500 enterprises and high-growth SaaS companies in rethinking their marketing operations, optimizing workflows, and integrating scalable systems.
His work blends strategic thinking, technical execution, and experimentation—driven by a strong belief in the potential of human + machine collaboration to create marketing systems that are more intelligent, aligned, and future-ready.
About MarOps Lab
After five years at 2X Marketing—one of the fastest-growing marketing-as-a-service firms in the world—Osama Tahir helped global B2B clients untangle messy MarTech stacks, redesign lead flows, implement AI tools, and reimagine how operations could better serve strategy.
Along the way, he learned something fundamental: great marketing isn’t about having more tools—it’s about making smarter decisions. That insight became the foundation of MarOps Lab.
MarOps Lab is where strategy meets systems and AI meets context. Through this platform, Osama shares practical frameworks, experiments with AI inside real marketing workflows, and reflects openly on what it means to build smarter marketing from the inside out.
Whether he’s breaking down lead scoring models, exploring strategic use cases for AI, or rethinking how websites convert better, Osama leads with clarity, curiosity, and a grounded understanding of real-world complexity. His goal is simple: to help marketing leaders navigate complexity with confidence—and contribute to a future where marketing is more intelligent, strategic, and human-centered.
What I Do
I help marketing teams and leaders make smarter decisions at the intersection of strategy, technology, and execution.
- Operationalize strategy. I design scalable systems and workflows that align marketing execution with business goals—connecting data, tools, and teams to deliver real results.
- Enable AI adoption. I guide marketers in understanding where AI can create real impact—whether that’s through smarter decision-making, marketing automation, content optimization, or strategic insights.
- Build for growth. From conversion optimization to lead scoring, I bring structure to complex problems—leveraging data, experimentation, and insight to unlock new opportunities.
- Bridge strategy and execution. I act as a strategic partner and sounding board for CMOs and marketing leaders, translating big-picture goals into clear roadmaps and scalable systems.
How to Work With Me
MarOps Lab is built for flexibility—so you can get support in a way that works for your team and goals.
- Project-based consulting. I work with clients on short-term strategic engagements—from AI audits and MarTech workflows to campaign optimization and CRO strategy.
- Ongoing advisory. For teams looking for a strategic partner, I provide recurring guidance through regular check-ins, roadmap planning, and hands-on collaboration.
- One-time workshops. I also offer structured sessions to help teams think through AI adoption, marketing operations maturity, or optimization strategy.
- Collaborations & partnerships. I’m open to partnering with agencies, thinkers, and marketing leaders who share a vision for smarter, more strategic marketing.
- Custom engagements. If your challenge doesn’t fit neatly into a box, I’m always open to exploring unique collaborations.
