About
I've helped build marketing operations at scale. Now I engineer what comes next.
I'm Osama Tahir, founder of MarOps Lab, an independent B2B revenue systems and AI engineering practice based in Dublin.
My background combines senior marketing operations leadership, hands-on systems delivery and experience helping a global B2B services business grow. Today, I'm applying that experience to CRM, GTM engineering, intelligent workflows, software and connected AI agents.
Background
Building capability during a period of extraordinary growth.
I joined 2X when it was a specialist B2B marketing firm of around 50 people. During my time there, it grew into a global organisation of more than 1,000.
I was part of that journey, most recently as Associate Director, Marketing Operations. Beyond delivering client work, I helped establish a new specialist service line and contributed to the development of a Marketing Operations function that grew to more than 200 people.
I worked alongside talented teams on engagements for major international B2B businesses, including Fortune 500 organisations. The work spanned CRM and marketing technology, demand generation, account-based marketing, lifecycle operations and the systems connecting marketing with revenue activity.
Working in a business scaling that quickly taught me something important: delivering one good project is different from building a capability that can serve many clients consistently. Both require technical understanding, but scale also demands clear decisions, repeatable methods, coordination across disciplines and an appreciation of what happens after implementation.
That experience is an important part of what I bring to MarOps Lab today.
Why MarOps Lab
Bringing strategic judgement and engineering closer together.
The work I find most valuable sits where a commercial problem meets the systems needed to solve it.
A CRM redesign, a campaign operation or an AI-enabled workflow is rarely just a technology task. It involves understanding the business process, the people making decisions, the information available and the consequences of changing how work gets done.
I established MarOps Lab to work directly across those layers, from shaping the requirement and choosing the approach to building, testing and improving the solution.
Engineering what comes next
From marketing operations to AI-native systems.
Marketing and revenue platforms are changing. CRM data, cloud applications, AI agents and connected tools can now take on work that previously depended on fragmented processes and repeated manual effort.
I'm building MarOps Lab around that opportunity, using the operational experience I've gained to engineer more capable systems for B2B organisations.
In the Lab, I've developed and evaluated HubSpot workflows, AI-assisted account intelligence, controlled CRM actions, agent-operated Clay research and cloud-based monitoring. The work is practical engineering: building software, connecting tools, examining behaviour and using test results to improve the design.
The ambition is to turn strong marketing and revenue operations judgement into systems that can do useful work, remain understandable and evolve with the business.
Working directly with me
Senior involvement, through the decisions and the build.
MarOps Lab is my independent practice. When we work together, you deal directly with the person assessing the requirement, designing the approach and carrying out the agreed engineering.
I work with B2B organisations and alongside agencies or consultancies that need experienced marketing, revenue systems or AI engineering capability. The engagement may be a defined project, a new technical build or specialist capacity within an existing team.
Have something you want to build or improve?
Tell me what needs to work differently. We can establish the right next step from there.
Discuss a requirement