Work
Experience across B2B marketing, revenue systems and engineering.
I bring together client delivery, senior marketing operations leadership and hands-on systems engineering, from connected CRM and GTM operations to intelligent workflows. Explore a direct engagement with MarOps Lab and selected experience from my time at 2X.
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Everything on this page. The tags show which area each part draws on.About this area
Selected client engagement
Strategic Computing
The situation
Strategic Computing is a Dublin-based specialist in enterprise negotiation and IT procurement. Its commercial journey needed to make better use of the expertise and customer evidence already in the business.
Before MarOps Lab
Marketing operations inside an agency’s delivery teams
- 2X, a B2B marketing agency
- Marketing operations, most recently Associate Director
At 2X, most recently as Associate Director, Marketing Operations, I worked with multidisciplinary teams delivering and developing B2B marketing operations capabilities for international clients. My work included CRM and HubSpot engineering, demand and lifecycle operations, account-based programmes and the connections between marketing systems and commercial execution. I also contributed to building specialist service and delivery capability as 2X scaled.
What the work involved
Revenue systems and marketing operations
HubSpot architecture and implementation; lifecycle and qualification design; routing and CRM workflows; reporting.
Demand generation and GTM operations
Demand-generation operations; email-marketing strategy and implementation; nurture programmes; guidance towards an account-based operating model.
The tools around the CRM
Intent, content, conversation and customer platforms connected to HubSpot, assessed as part of revenue-operations audits.
Bring the situation, and what needs to work differently.
The first conversation is about your system, not my portfolio: what happens today, what should happen, and whether I am the right person to help.