Expertise
Expertise for the systems behind B2B marketing and revenue.
I work across marketing operations, revenue systems and intelligent workflow engineering, helping B2B organisations develop new capabilities, improve existing operations and make better use of their technology.
Some engagements begin with a specific platform requirement. Others start with a campaign, a process that needs improving, or an opportunity to introduce automation or AI.
Whatever the starting point, my approach combines an understanding of commercial operations with the ability to design and implement the technology behind them.
Three connected areas of expertise
Revenue Systems & Marketing Operations
Build the foundations your commercial operations depend on.
From CRM architecture and data integrations to lifecycle management and lead handling, I help organisations establish and improve the systems connecting marketing, sales and customer operations.
This can mean implementing something new, redesigning an existing process, connecting platforms or addressing operational complexity as the business evolves.
Demand Generation, ABM & GTM Operations
Put the right operational capabilities behind your go-to-market activity.
Campaigns, account-based programmes and lifecycle marketing depend on accurate audiences, connected systems, reliable automation and coordinated execution.
I help build and improve that infrastructure, including segmentation, campaign operations, marketing automation, nurture, account intelligence and measurement.
AI & Agentic Workflow Engineering
Turn opportunities for intelligent automation into practical systems.
AI can introduce new ways to research, interpret information, support decisions and coordinate operational work.
I design and develop intelligent workflows and agent-based applications around specific business requirements, from campaign and research assistants to connected automation and more advanced operational capabilities.
The objective is not simply to introduce AI. It's to build something useful that works within the business.
HubSpot Engineering
Specialist HubSpot expertise, connected to the wider operation.
HubSpot is one of my principal platform specialisms, spanning CRM architecture, marketing automation, lifecycle processes, integrations and intelligent workflows.
I work with organisations that need to implement HubSpot, improve an existing environment or develop more advanced capabilities around the platform.
Explore HubSpot EngineeringHow we can work together
You might need help understanding a requirement, designing an approach, delivering a defined implementation or bringing experienced capacity into an existing team.
I can work alongside your marketing, revenue, technology or agency teams, contributing both operational judgement and hands-on engineering.
An engagement doesn't need to begin with a fully specified solution. We can start by understanding what you're trying to achieve and deciding what the right work looks like.
See the work behind the expertise
Explore examples of professional delivery in Work, or examine selected technical builds and engineering approaches in Lab.
Have a requirement in mind?
Whether you're building a new capability, improving existing systems or exploring an intelligent application, I would be interested in understanding what you're working towards.
Discuss a requirement