AI & Agents
Inside an AI-Native Marketing Org: What the Tools Couldn’t Fix
On the gap between capable automation and shared definitions of quality, ownership and completion.
Insights
Notes on the work behind the systems.
Selected writing on marketing operations, connected systems and the practical use of AI.
Featured insight
Selected and recent
AI & Agents
The New Standard for HubSpot AI Readiness Is Operational Trust
An examination of the context and shared meaning behind CRM data when AI begins to use it.
CRM & HubSpot
Your HubSpot + Salesforce combo was supposed to scale marketing. So what happened?
On the definitions, data movement and operating decisions needed to make connected platforms useful across marketing and sales.
More writing
AI & Agents
How to Train and Enable Marketing Teams for AI Adoption
Read on InTandem(opens in a new tab)AI & Agents
The AI Adoption Anxiety No One’s Talking About
Read on LinkedIn(opens in a new tab)